Dr. Amy Zidulka, Co-DIRECTOR Centre for Creative Changemaking

As an Associate Professor in Royal Roads University’s School of Business, I bring together creativity/innovation and strategic management. I see creative changemaking as something that occurs in multiple spheres, from the arts to business/organizational strategy to broader societal transformation. I hold particular respect for creative changemakers who are embedded in bureaucratic structures and work patiently over the long term to overcome the many obstacles their contexts present. My research explores how collaboration and transformation happen in large organizations, with a growing focus on anti-polarization work at the societal level. 

I was honoured to receive the 2025 Royal Roads Courageous Changemaker Award for pedagogical innovation and anti-polarization work. The creativity I value isn’t about a perpetual pursuit of novelty, but about discerning when to reimagine and when to honour and maintain what’s already in place. On a personal level, creative exploration has been a defining feature of my life. My path has been circuitous, and has included degrees in Architecture and Creative Writing and a decade working as a commissioned artist, specializing in Alaskan commercial fishing boats.

Design Curious?: An Introduction to Design Thinking
 
Design thinking is an approach to innovating that emphasizes deeply understanding the human experiences of those involved in a challenge and learning from iterative prototyping of solutions to problems. Widely adopted by public and private organizations, it has become a foundational tool int he toolkit of social innovators. Design Thinking is both a process, involving distinct steps, and a mindset, calling on us to be creative, optimistic, and collaborative—especially in the face of ambiguous and complex challenges. 
 
You will leave this highly interactive workshop having experienced a full cycle of the design process and with a solid understanding of design thinking fundamentals.